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Alec Roberts

As the Founder and CEO of MFE Insurance Brokerage, Alec Roberts leads a firm built for creative and non-traditional industries including entertainment, technology, hospitality, aviation, and cannabis. With nearly two decades in the insurance industry, Alec has focused on providing technology-driven approaches to risk management and emphasizing client-focused strategies. This begins with a deep understanding of a client’s business, then designing coverage that protects their assets, operations, and long-term growth.

Alec began his career as a customer service representative (CSR) and account manager before becoming a producer (a licensed salesperson), where he quickly discovered the entertainment space. He spent seven years with the agency that hired him out of college, then purchased his book of business to found MFE Insurance Brokerage. Since then, the firm has grown at an average rate of 25% year over year, developing a reputation for proactive servicing and industry expertise in niche insurance specialties.

Alec points to seeing clients succeed, with their risk properly structured and protected, as the most satisfying part of his work, and values the ongoing relationships with businesses that continue to rely on him as they grow.

two cars that collided in which one of the drivers was protected under travel accident insurance since he was driving to a movie set where his film company produces movies

The Top 6 Benefits of Travel Accident Insurance

September 21, 2018

Working in the entertainment industry puts you at risk for a wide range of liability issues. Whether you are planning a musical festival or have a band touring across America, having the right protection can help safeguard you from costly claims. Travel accident insurance is one type of coverage

a long line of vintage cars lined up for a car show that will be covered under special event insurance in case a car were to be damaged

How to Protect Your Car Show Against Costly Liabilities

September 14, 2018

Hosting a car show is an effective way to gather the local auto enthusiast community and make money while doing something you love. However, like all events, car shows pose a risk to staff, volunteers, and the public. From damage to expensive vehicles to slip-and-fall accidents, it is important to

cannabis plants inside of a dispensary that is covered under a property insurance policy

How Do I Insure My Cannabis Property?

September 7, 2018

The marijuana industry is evolving at a rapid pace. Help protect your investment with the right type of cannabis insurance. Insuring your business for professional liability, general liability, and direct physical loss can minimize the damage caused by possible damage and lawsuits. Property damage

a crowd of spectators attending a car show that is covered by special event insurance to protect against injury and damages or other misfortunes

Why You Want to Consider Special Event Insurance for Your Car Show

August 24, 2018

Organizing a car show requires much more than recruiting a lineup of show stopping vehicles. To help ensure that the event runs smoothly, you will want to have some necessary safeguards in place. Entertainment insurance is critical to protect the policyholder against serious claims and lawsuits

staging and rigging at a concert in LA that must have insurance due to natural disasters and unfortunate events

What is Staging & Rigging Insurance?

August 17, 2018

In the entertainment industry, staging & rigging insurance is a crucial component of any event. As live events become bigger and more complex, each performance introduces a series of issues that expose your company to serious risks. If you fail to obtain the proper coverage for your business, your

a rock band that is about to go on tour and their manager needs to purchase insurance for the group quickly

Do I Need Band Tour Insurance If My Band Is Going On Tour?

August 10, 2018

Going on tour is one of the most exciting endeavors most bands will ever experience. However, as with any on-stage performance, there is some level of risk that bands must consider. With performing live on-stage or on tour bus en-route, there is always a chance that property damage or injury could

a DSLR that is being used at the set of a movie where the camera crew is far from the action so they can avoid injury liability

How Can My Production Company Avoid On-Set Injury Liability?

August 3, 2018

Working in the entertainment industry comes with its fair share of risks. Whether you are involved in the production of movies, theatre, web series, or similar presentations, you want to ensure that your company is protected from on-set injuries, equipment loss, and other damages. Production

cannabis plants growing in an indoor dispensary that is currently experiencing a halt in operation

How Can I Prevent a Halt in My Cannabis Grow Operation?

July 27, 2018

Like all businesses, owning and running a cannabis grow operation comes with certain risks. Breakdown of equipment is one such risk that can result in the sudden cease of daily operations. Depending on the size of your operation, you will likely have a large investment in certain pieces of equipment

cannabis on a table made of wood that is being preserved to prevent loss of income

Cannabis Loss of Income Insurance 101

July 20, 2018

While the cannabis industry is swiftly becoming a booming business, it does not come without risk. Most companies turn to insurance to keep them protected from these risks. While insurance for legal cannabis remains in its early stages, there are now several major carriers that provide broad

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344 N Old Woodward Ave, Suite 304 Birmingham, MI 48009 248-781-3321

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