As the Founder and CEO of MFE Insurance Brokerage, Alec Roberts leads a firm built for creative and non-traditional industries including entertainment, technology, hospitality, aviation, and cannabis. With nearly two decades in the insurance industry, Alec has focused on providing technology-driven approaches to risk management and emphasizing client-focused strategies. This begins with a deep understanding of a client’s business, then designing coverage that protects their assets, operations, and long-term growth.
Alec began his career as a customer service representative (CSR) and account manager before becoming a producer (a licensed salesperson), where he quickly discovered the entertainment space. He spent seven years with the agency that hired him out of college, then purchased his book of business to found MFE Insurance Brokerage. Since then, the firm has grown at an average rate of 25% year over year, developing a reputation for proactive servicing and industry expertise in niche insurance specialties.
Alec points to seeing clients succeed, with their risk properly structured and protected, as the most satisfying part of his work, and values the ongoing relationships with businesses that continue to rely on him as they grow.
